The Apple Watch: Success or Failure?April 29, 2016 | By Fluent
Publication date 4/29/16
This week marks the one-year anniversary of the Apple Watch. It’s also the same week Apple posted its first sale decline in 13 years. Is the Apple Watch a product the company should keep investing in and improving? Or does it need to put all of its efforts into a fresh innovation? Bloomberg TV Canada’s Pat Kiernan speaks to Jordan Cohen, Chief Marketing Officer of Fluent, about a survey that measured consumers’ perception of the Apple Watch.