The Summer 2015 Movie Season is Heating Up – Here’s What American Consumers Think About ItJune 18, 2015 | By Fluent
Fluent’s “Consumer Pulse” survey series provides deep insight into the latest consumer interests, trends, and shopping behaviors. In our new Summer Films 2015 report, we asked survey respondents about the movies that they plan to see this summer, how many they plan to watch in theaters, and how they think they’ll be purchasing their tickets (online, at ticket counters, through kiosks, etc.)
Here are some of the key findings from the report:
- It’s going to be a Jurassic Summer! Not surprising, “Jurassic World” was the film most often selected as the movie consumers were most excited about seeing this summer. Already one of the most successful films in history, over a quarter of respondents said it was their top pick.
- Americans love action and comedy. Action/adventure and comedy are the two most popular genres among American moviegoers. 1 in 3 respondents selected action/adventure as their favorite movie genre, while comedy was a close 2nd, with just shy of 30% of respondents selecting it as their favorite.
- The web now trumps kiosks. While purchasing tickets in person at a ticket counter is still the most common method (67.5% of respondents purchase this way), consumers now prefer purchasing tickets online to buying them at self-serve kiosks in the theater.
- Digital consumers watch the most movies. Consumers who have signed up for email and mobile alerts from their favorite movie theaters are more likely to say that they plan to watch at least 5 films in theaters this summer, compared to non-subscribers.
The Summer Films 2015 report, including complete survey findings, is available for download at http://fluentinc.wpengine.com/resource/consumer-pulse-summer-films-2015/.
Fluent’s Summer Films survey was conducted online in the United States by Fluent, Inc. from June 7-8, 2015 among 1,032 adults aged 18 and older. Respondents were randomly selected and the findings are at a 99% confidence level with a margin of error of +/- 3.5%. Fluent’s proprietary ad-serving technology includes a real-time survey module that was used to facilitate the data collection for this study.