This one factor is preventing people from buying Apple WatchesApril 11, 2016 | By Fluent
Publication date 4/11/16
The Apple Watch has proven popular, but there is still one major problem that some consumers can’t overcome.
The features and convenience of Apple’s wearable device have been a key selling point for those in the U.S. who already own one and are considering buying another, according to a new survey from Fluent. But the high price point of the product remains the biggest roadblock to adoption.
According to the survey, 59% of the more than 2,500 respondents said they would probably or definitely not buy an Apple Watch in the next year, compared to just 8% who said they definitely would.
The survey also broke down how Apple Watch owners actually use the devices. For starters, 79% of respondents said they use their Apple Watches for health and fitness monitoring, and 56% said this is the primary function for which they use the device.
Moreover, 79% said they use the Apple Watch to get notifications from their phone, but a mere 2% considered this the device’s primary function.
Finally, 34% said they would not buy another Apple Watch because it was too expensive and 31% because it was not useful.
As this survey data shows, the health sector remains the most promising area for wearables adoption. Several emerging consumer and professional healthcare trends, which dovetail with advances in health technology over the past five years, are driving interest in wearables. And where wearables are most commonly used for fitness-tracking purposes at the moment, they show great potential for widespread adoption in the healthcare sector.
Will McKitterick, senior research analyst at BI Intelligence, Business Insider’s premium research service, has compiled a detailed report entitled The Wearables in the Healthcare Sector Report that examines the use cases for wearables in health, ranging from consumers collecting fitness data to healthcare providers and insurers using wearables to improve health outcomes.
The report also explores barriers to widespread adoption of wearables in healthcare and how tech giants, including Apple, Google, and Samsung, are developing devices and platforms that will help bridge the gap between fitness tracking and actual medical care.
Here are some key points from the report:
- While adoption levels are growing, the wearables market is still in the early phases of expansion. We estimate global shipments will increase at a compound annual growth rate (CAGR) of 24.8% over the five years, reaching 162.9 million units in 2020.
- Emerging consumer and professional healthcare trends are driving interest in wearables. For consumers, interest in quantifying personal health metrics is translating into demand for fitness tracking devices and smartwatches. Meanwhile, businesses in a variety of industries have been quick to sense the opportunities for harnessing health data from employees, consumer, and patients to help drive efficiencies and enhance services related to healthcare.
- Barriers remain blocking the widespread adoption of wearables in the healthcare sector. Device accuracy and regulation are two major sticking points for device makers and technologists to address. Concerns surrounding privacy and a lack of utility must also be addressed.
- Consumer-facing products will eventually be used for more advanced medical care. Tech giants, including Apple, Google, and Samsung, are investing significant resources into developing devices that will help bridge the gap between fitness tracking and actual medical care. Future products will serve both consumer and professional markets.
In full, the report:
- Looks at areas of the healthcare sector where wearables may have a tangible impact in years to come.
- Examines what broader trends in healthcare and technology are driving wearables adoption.
- Discusses how major tech players, including Apple, Google, and Samsung plan on transforming consumer wearables into powerful healthcare devices.
- Identifies the top hurdles to wearables adoption in the healthcare sector.