59% of consumers say that the pandemic will impact their holiday shopping plans, with 21% intending to do most of their shopping before Thanksgiving. Amidst changing consumer preferences, new COVID-related safety measures, and supply-chain setbacks, many marketers are adapting their playbooks in preparation for an unprecedented holiday season. In this webinar, we’ll share our top Fluent Pulse findings to help advertisers better understand consumers’ 2020 holiday shopping mindset. Industry experts from Facebook, Fluent, and AdParlor will also discuss what brands are doing to adjust their marketing strategy this holiday shopping season and which channels they’re using to reach and engage consumers.
What you’ll learn in this webinar:
- Real-time insights into consumers’ concerns and priorities this holiday shopping season
- Tips for adjusting holiday messaging and creative to meet changing consumer needs
- Reflections on Amazon Prime Day and predictions for the future of the Cyber 5 Weekend
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