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Days until code freeze

Your Q4 success is determined before code freeze

 Advertisers without a post-purchase strategy risk missed acquisition, and partners are leaving revenue behind.
Beat the Freeze: Talk to Fluent
01 — Why Now

Why Q4 Success Is Decided in Q2

Fluent powers post-transaction advertising and monetization for some of the largest brands in the country. We know how locked-down code freeze gets. Planning must start now to get ahead of timelines.

90
days before code freeze is the window to get your post-transaction offer live and into the highest-intent moments of the customer journey.
0
No post-transaction placement = 0x the LTV you could be driving with Fluent.
5
weeks for partner implementation timelines to turn on post-transaction on their confirmation pages.
$0
post-transaction revenue earned by partners who miss the code freeze window and head into Q4 unprepared.

Code freeze (noun) A period  — starting October 1st —  when retailers and ecommerce sites lock their technology infrastructure ahead of peak season. During a code freeze, no new vendor integrations, tracking pixels, or customer journey changes. The goal is platform stability during the highest-traffic months of the year.

For advertisers: If you haven't tested and scaled your post-transaction media buying strategy before freeze, you're locked out of Q4's highest-intent moments until the new year.

For partners: If your confirmation page isn't monetized and optimized before freeze, you're sending peak-season traffic through your most valuable real estate and capturing nothing from it.

 

Learn more in our recent article -->

02 — What You Unlock

What Post-Transaction Actually Unlocks

Target the right customers with the right offer at the right moment and give them a reason to come back. Here's what brands that get set up before freeze gain heading into Q4.

01
For Partners: Revenue
Make more money from the customers you already have. The ones that don't simply miss out on that revenue through the most valuable months of the year.
02
For Advertisers: LTV Customers
No competing content. No banner blindness. Just a consumer who just said yes — still on the page. Post-transaction CTR reflects that.
03
For All: Q4-Ready
Enter the holiday season with post-transaction — no rushing when you plan ahead.
03 — The Timeline

The Hidden Risk of Waiting

The problem isn't urgency — it's calendar blindness. 

Now · Q2/Q3
● You Are Here
Your Window Is Open
Your team has bandwidth. Conversations are flowing. You have the time to properly consider and move forward with post-transaction.
Aug – Sep
Teams Gets Backlogged
Projects get pushed back, priorities adjusted, post-transaction looks great, but do you have time to test or optimize?
Oct 1 — Freeze
Code Freeze. No New Integrations.
Code Freeze has started, the window has been missed.
Nov – Dec
Peak Season. No Second Chances.
No time to consider anything net new. It is peak shopping season. Pro-tip: Start planning for next year now.
04 — What to do right now

Start the Right Conversations

If Q4 performance is a priority, the question isn't whether to set up post-transaction—it's whether you can get it live in time. Here are three things worth doing this week.

01
Audit your current post-transaction experience.
Advertisers, do you plan to test, try, or find new acquisition sources? And partners, do you have a post-transaction experience that lets you monetize your confirmation page?
02
Map your current shortcomings to hitting your EOY goals.
Advertisers, can you position your offer to drive customer LTV? And partners, are you ready to turn on incremental net-new revenue from your confirmation page?
03
Have the conversation now.
Explore post-transaction for advertisers and partners with Fluent, so you feel confident saying yes.
05 — Act Now

Don't Head Into Q4 Unprepared

Talk to our team — we are ready to beat the holiday freeze with you.

Map your integration timeline before the window closes.