What is a bottom of funnel (BOFU)
BOFU is the decision-making stage of the funnel where leads are close to converting and need a final push.
How do bottom of funnel work
Marketers use offers like discounts, free trials, consultations, or urgency-based campaigns to drive conversions.
Types of bottom of funnels:
How to measure bottom of funnels:
Conversion rate, sales volume, ROAS
Why are bottom of funnels important to marketers?
BOFU efforts directly impact revenue and are critical to closing sales from nurtured leads.
Who needs to know about bottom of funnel?
Use bottom of funnel in a sentence:
The BOFU campaign helped increase free trial conversions by 40% in Q1.