Most data tells you what happened, Fluent tells you what's next.
Not a signal. A source.
100M+
Opted-in, survey-engaged profiles
1,300+
Live audiences across all major platforms
11
Verticals with declared + modeled coverage
From question to campaign-ready audience in three steps
Ask
We ask real questions across our owned and operated network — preferences, behaviors, intent, and identity. No scraped signals. No inferred proxies.
Build
Survey responses become high-intent seed audiences, then modeled for scale and precision. The result: audiences that reflect what people are about to do, not just what they've done.
Expand
Activate across any platform — programmatic, social, CTV. 1,300+ prebuilt segments live today. Custom segments built to spec.
Three ways to activate
Prebuilt audiences
1,300+ live segments across 11 verticals, available immediately on all major DSPs and marketplaces. No setup. No waiting. Just better targeting.
Custom survey-based segments
Off-the-shelf segments don't capture nuance. Fluent does. We build around specific intent, attitudes, and emerging behaviors — using proprietary survey questions and behavioral data — that don't exist anywhere else.
Behavioral and modeled extensions
Start with declared data. Extend via behavioral signals and lookalike modeling. The precision of survey-based targeting at the scale programmatic demands.
What we know. What we can find out.
Every data point volunteered directly by a real consumer. No inference. No modeling of the core signal. When your brief needs something we don't yet have, we field it and turn responses into a targetable audience in days.
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1.99B total declared responses Every data point volunteered by a real person answering a direct question.
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1,067+ Unique signals on file across 20 categories: health, finance, auto, pharma, pet, gaming, beauty, travel, politics, and more. No one else has declared breadth at this scale.
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Days to a brand-new audience Ask a question we don't have. We field it, capture the responses, and hand you a segment, ready to activate.
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Scaled when you need the reach Any segment extended with privacy-safe lookalikes without compromising the declared data at its core.
Beyond programmatic
For teams building fuller data strategies
Raw Data Feeds — Direct access to the underlying data for analytics, insights, and proprietary modeling.
Super Segments — High-value, multi-signal composites for your highest-priority clients.
CRM Augmentation — Validate, enrich, and expand your first-party data.
Lookalike Creation — Modeled audiences built from your defined seeds.
Results really do speak for themselves
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A diabetes brand lowered Display CPQR by 84%
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84%
Lower display CPQR
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57%
Lower OLV CPQR
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40%
Lower CTV CPQR
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An oncology brand achieved the lowest CPC vs. all partners
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#1
Lowest cost-per-click vs. all partners
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Top 20%
CTR performance vs. all partners
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A meal delivery service cut CAC in half
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50%
CAC vs. target
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2X
Higher email conversions
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3.5M
Qualified first-party data profiles
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The Fluent difference
Frequently asked questions
What audiences are available today?
1,300+ prebuilt declared and modeled segments across 11 verticals — health, CPG, retail, finance, auto, media, and more — live on all major DSPs and marketplaces right now.
How quickly can a custom segment be built?
Custom survey-based segments can typically be created within weeks. Tell us what you're targeting and we'll scope it.
What platforms can I activate on?
All major DSPs and social platforms. No custom integration required — fits into your existing media plan.