Infographic: The Do’s and Don’ts of Marketing to Gen Z

With unique tastes and high expectations, Gen Z can be a tough nut for brands to crack. More diverse, inclusive, and pragmatic than the generations that came before them, they want to spend their dollars with businesses that offer convenience, mirror their group’s progressive values, and demonstrate an understanding of their needs. See below for our top tips for reaching this sought-after generation, or scroll down for the full infographic with do’s and don’ts for marketing to Gen Z.

• Optimize your mobile checkout to remove friction and create a seamless user experience.
• Partner with trusted influencers to promote content on channels like TikTok and Instagram.
• Launch a loyalty program to deliver rewards and discounts and increase lifetime value.

Looking for more proven strategies for marketing to Gen Z? We’ve got you covered.

• Download the full infographic with added insights here.
• Talk like a Zoomer with our glossary of Gen Z slang here.
• Learn more about Gen Z’s media and shopping habits here.