The challenge
Post-purchase offers can create incremental value, but only when the experience feels like a natural extension of the brand. The retailer needed to improve engagement and conversion while keeping the journey seamless, branded, and relevant to shoppers who had just completed a purchase.
The solution
Fluent presented a relevant advertiser offer after checkout. Shoppers who converted unlocked a $25 loyalty reward, funded by the retailer and credited to their rewards account. The reward made the offer useful in the moment while keeping the brand at the center of the experience.
Fluent measured click-through rate, conversion, and revenue per session against a control group, giving both teams a clear view of immediate campaign quality and value.
Why it worked
The experience matched the moment. Shoppers had completed a purchase with the retailer and received a reward tied directly to the brand they had chosen. The value was simple, the path to earn it was clear, and the offer fit the post-purchase journey instead of interrupting it.
The result
Click-through rate increased 12% and conversion rose 17% versus control, driving a 30% lift in revenue per session.
