Native In-Feed Ads

What are native in-feed ads?

Native in-feed ads are sponsored content placements that appear within a publisher's editorial or content feed, designed to match the format and visual style of surrounding organic content. They are distinguished from other native formats by their placement — within the scrollable feed of a news site, social platform, or content aggregator — rather than in a sidebar, below-content recommendation widget, or post-transaction module.

In-feed ads in a commerce media context

When native in-feed ads appear within a post-transaction or loyalty environment, they inherit the high-intent characteristics of that context. An in-feed native unit on a confirmation page or loyalty screen reaches a consumer who has just completed a transaction — combining the format advantages of native advertising (low friction, contextual relevance) with the intent advantages of post-transaction placement.