Objective
This retailer is a legacy brand constantly evolving to meet its customers where they are. With nearly 300 stores and a growing digital footprint, the team saw a high-impact opportunity to level up the post-purchase experience during online checkout.
The goal? Maximize post-purchase engagement through personalized offers that feature an elevated creative approach. Together, we set out to enhance the customer experience while
driving incremental revenue on every order.
Solution
Fluent's cross-functional team collaborated closely with the retailer to refine its
post-purchase monetization strategy to strengthen performance without disrupting the checkout flow.
Together, Fluent and the retail partner pulled three key levers:
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Refreshed creative execution
Introduced receipt-style creatives, blending seamlessly into the native checkout experience to capture attention and boost engagement.
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Smarter bidding strategies
Optimized bids to improve advertiser efficiency and maximize yield.
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Mobile app upgrades
Collaborated with the retailer’s app team to roll out the latest
SDK, launch new creative formats, and pass enhanced data parameters to improve personalization.
Results
Following these optimizations, the retailer achieved significant performance gains across key post-purchase monetization metrics:
- +16% increase in click-through rate
- +40% increase in effective conversion rate
- +33% increase in net revenue from post-purchase offers (MoM)
By refreshing creative and leveraging smarter technology, the retailer unlocked stronger performance from an existing monetization channel—enhancing post-purchase engagement and driving measurable incremental revenue growth.
Key Results
- +16% click-through rate
- +40% effective conversion rate
- +33% net revenue from post-purchase offers (MoM)
