Bundling
What is bundling
Bundling is the practice of selling multiple products together as a single package, often at a discounted price.
How does bundling work
Retailers combine complementary products and promote them as a value offer to increase average order value.
Types of bundling:
- Pure bundling
- Mixed bundling
- Cross-category bundling
How to measure bundling:
Bundle attach rate, average order value, margin per order.
Why is bundling important to marketers?
It encourages higher spend and helps move low-performing or excess inventory.
Who needs to know about bundling:
- Sales strategists
- Ecommerce analysts
- Product marketers
Use bundling in a sentence:
We launched a holiday gift bundle to increase AOV and promote seasonal SKUs.