Merchandising Optimization
What is merchandising optimization?
Merchandising optimization involves using data to determine the most effective way to display products online for increased visibility and sales.
How does merchandising optimization work
It uses algorithms and A/B testing to reorder products, adjust filters, and modify layouts based on performance data and user behavior.
Types of merchandising optimization:
- Searchandising
- Dynamic product ranking
- Rule-based sorting
How to measure merchandising optimization:
Click-through rate, conversion rate, average order value, revenue per session.
Why is merchandising optimization important to marketers?
It improves product discovery and matches customer intent, which boosts performance metrics and revenue.
Who needs to know about merchandising optimization:
- Ecommerce merchandisers
- UX designers
- Growth marketers
Use merchandising optimization in a sentence:
By optimizing product merchandising, the retailer increased category page conversions by 18%.