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Built for discovery.

Designed for outcomes.

Where brands, consumers, and intelligence connect to create measurable value.
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Fluent is commerce media built on earned attention. We connect leading brands to high-intent consumers through identity-driven engagement, driving incremental growth and performance you can prove.

From $4M to a commerce media leader — here's how we got here.

Fluent was founded in 2010 with $4M in revenue and a big idea. We spent the next decade building — first the foundation, then the scale. We went public in 2018, expanded globally, and kept growing. Then we did something harder: we pivoted. We traded quantity for quality, sharpened our focus on commerce media, and rebuilt around what actually matters — trusted connections, real intent, and measurable outcomes. In 2026, we're not chasing the market. We're leading it.

2010

A better way to connect

Conlin and Schulke built Fluent on a simple bet: consent-based, first-party data would win. While everyone else chased opaque CPM models, we built direct relationships between brands and consumers from day one.

2015

Built to scale

IDI's acquisition gave us the capital and infrastructure to grow our advertiser network and push performance marketing further than we could alone.

2018

Fluent goes public (NASDAQ: FLNT)

Now an independent public company, we're serving 500+ advertiser brands across financial services, retail, health, media, and more.

2019

More ways to reach, more ways to perform

We acquire AdParlor, bringing social and performance media in-house — giving our advertiser partners a bigger, sharper toolkit.

2020

New ways to discover and connect

We launched a mobile app studio, building playful, rewards-driven experiences that give consumers a reason to engage — and give brands a whole new channel to meet their next best customer.

2021

Quality over everything

We make a company-wide commitment to traffic quality, brand safety, and advertiser protection. Volume for its own sake isn't the goal. Trust is.

2023

Commerce media, live

Vivid Seats becomes our first post-transaction commerce media placement. The model works. We're just getting started.

2024

The network gets real

Authentic Brands Group, Belk, and Barnes & Noble College join as retail partners. Commerce Media Solutions is named a core growth engine — and the numbers back it up.

2025

From pivot to proof

Commerce Media Solutions grows 98% year-over-year, hitting 40% of total company revenue. Major brand and channel partnerships keep expanding the network.

2026

All in

Commerce Media Solutions tops a $105MM annual run rate and hits 56% of consolidated revenue. Sixteen years of performance marketing expertise, fully focused on the $100B commerce media opportunity in front of us. Let's go.

200M+

First-party consumer profiles

15+

Years driving performance

$100B

Estimated Size of US Commerce Media Market by 2027

How we operate

Every pillar of our business is built around one idea: create real value for consumers, real impact for brands.
Premium Demand

Designing outcomes together

We partner with the world's leading brands to move beyond reach alone. Precision, exclusivity, and intent are how we turn engagement into incremental growth — the kind that's built to last and impossible to ignore.
Exclusive Supply

Meeting consumers where decisions are made

We work across commerce media and premium publishers to put brands in the right place at the right moment. When consumers are already in motion, we make sure your brand is already there.
Championing the Consumer Experience

Creating real value in every interaction

We put the consumer at the center of everything. Every engagement is designed to reward — through relevant offers, content, and discovery — while generating the real-time intent signals that help brands respond with precision.
The Operating System

Scaling human connection with intelligence

We use AI and performance-driven decisioning to help brands move smarter and faster. Our operating system cuts through complexity so you can scale without sacrificing trust, precision, or the human connection that makes it all work.

Meet the team

The people building what's next

Ready to grow together?

Whether you're a brand looking to grow or a publisher looking to monetize smarter, we're ready to show you what's possible.
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