A global game developer exceeded its 180-day revenue goal by 58% without touching its existing channels

​The challenge

A leading mobile game developer had already built an impressive foundation with more than 34 million monthly active users across a portfolio of free-to-play titles. But scale brings its own problems. Familiar acquisition channels were getting crowded, costs were climbing, and Apple's 2019 iOS changes had made rewarded installs harder to access at scale. The team needed incremental audiences, stronger ROAS performance, and a partner that could prove value beyond the install.

The solution

Fluent launched broad cost-per-install campaigns across Flash Rewards, its proprietary mobile web rewarded property. Flash Rewards gave the client a way to access rewarded inventory across both Android and iOS, bypassing the limitations created by Apple's in-app offerwall restrictions. 

With more than 10 million monthly active users already engaging with rewards-based experiences, Fluent connected the developer with consumers who were naturally open to discovering and trying new apps.

Campaigns were integrated with leading mobile measurement partners for clean attribution. Fluent then optimized continuously toward downstream signals that actually predicted value like in-app purchases, level completion, continued gameplay, and predicted 180-day revenue.

Why it worked

The audience was already primed. Flash Rewards users engage with offers expecting to discover and act, making them a natural fit for mobile gaming. Fluent's optimization went beyond CPI, keeping the campaign tied to the metrics that mattered most to the client's business. Clear attribution and close collaboration gave both teams visibility to adjust quickly as performance data came in.

The result

The campaign exceeded every major benchmark. The client hit 128% of its Day 7 ROAS goal, reached 158% of its predicted 180-day revenue goal, and sustained an average of 2,500 daily installs for its top gaming title.